AdMob, which delivers mobile ads to 15,000 Web sites and applications, has released its September Mobile Metrics Report. The report focuses on the growth of mobile Web and application usage over the past two years and how it has doubled in the past year.
In September 2009 AdMob received more than 100 million ad requests from 14 countries, and more than 10 million ad requests from 64 countries. A year ago, the Motorola RAZR was the top device in the U.S., and the iPhone was the only touchscreen device in the Top 10. In September 2009, the list of the top 10 devices includes five with touch displays, six with Wi-Fi capabilities, and six with application stores.
These devices are responsible for a much higher percentage of mobile usage than their share of handsets sold. However, feature phones like the Samsung R450 and Motorola RAZR V3 still represent 60 percent of ad requests in the US. The strong mobile Web usage on these feature phones is likely driven by unlimited data plans, according to AdMob.
Here are some additional highlights of the AdMob report:
In September 2007 AdMob had 1.6 billion ad requests, in September 2008 5.1 billion, and in September 2009 10.2 billion.
Nearly every region of the world experienced immense growth in the past two years, with North America, Asia, Western Europe, Oceania and Latin America seeing a six-fold increase in traffic since September 2007.
Worldwide iPhone and iPod touch traffic increased 19 times from September 2008 to September 2009 in the AdMob network.
In September 2009 42 percent of requests in the US were made from Wi-Fi capable devices. 18 percent of actual US requests were made over a Wi-Fi connection in September 2009 compared to only 5 percent in September 2008.
Devices running on the Android Operating System accounted for 17 percent of smartphone traffic in AdMob's network in the US in September 2009, up from 13 percent in August 2009. The HTC Dream (G1) was the number three device and the HTC Magic was the number 10 device in September 2009 in the US. As with the iPhone OS, much of the Android traffic in AdMob's network came from applications.
See
here to access the full September 2009 report.
