Premium cable channel is no longer the only moniker for HBO. The erstwhile television house now offers two flavors of content-to-go for your mobile device through AT&T: HBO Mobile and HBO Family Mobile.

The packages are available for 3G phones and only if you purchase the MEdia Max bundle with unlimited CV and MEdia Net usage. To access from such a phone: Click CV in the main menu, then choose HBO Mobile or HBO Family Mobile and Select Buy Now to confirm your purchase.

Available content includes Sex and the City, Entourage, Six Feet Under and Curb Your Enthusiasm. Rates were not immediately available.

For more about HBO Mobile surf around www.hbo.com/mobile/index.html. Additional content, which doesn't require the full HBO Mobile package, includes ringtones, games and graphics for purchase individually.