Schering Laboratories is using AvantGo's mobile software to enable allergy sufferers to access regional pollen forecasts and information on allergies and its CLARINEX allergy medicine on their PDAs. Schering said the customer campaign, initiated and co-developed by the interactive agency i-FRONTIER, is designed to promote awareness of and better prepare individuals for high-allergy seasons.

Using their mobile devices, individuals can enter their zip code directly into the Pollen Forecast to receive a four-day allergy update. For allergy sufferers, the Pollen Forecast provides additional information, including an allergen guide and discussions about seasonal patterns and how to travel with allergies.

The companies claim the mobile site on My AvantGo also serves as a first-stop educational resource about coping with allergies and suggests steps that individuals can take for effective relief of symptoms, including questions for physicians.